We thought a bit about what we could do at LeWeb to bring something home from it apart from talking to people, asking for their business cards – and giving out our own. One of the things we’ve come up with is a concept we thought of calling ‘Five Words Or Less’ where participants were asked 3 questions and required to answer on video with less than five words for each question. The name was abandoned for reasons I’ll explain later. The aim of this little game was to make participants in LeWeb from the startup world distill their experience in a short sentence that could be viewed in a few seconds in YouTube.
The 3 questions were roughly:
1. How well do you think have B2B companies been using Web 2.0 tools and the social media?
2. How early should startups start thinking about generating revenue?
3. Is the current economic crisis beneficial or detrimental to startups?
Five words for these questions. Easy? Hard? We had no idea if it would work.
Sadly, it didn’t. Out of all the people I mini-interviewed only one managed to do it in actually five words or less – and perhaps he was the one I least expected to: Gary Vaynerchuk. Yes, most people just seemed to forget about the limit and went on and on. Still, most videos are a minute or so long and include some really insightful comments on starting up.
As a sidenote, as the sound quality was rather poor due to ambient noise, we decided it was necessary to add subtitles. We did that using overstream.net and YouTube’s recently launched feature of Captions and Subtitles. Although it was a bit tiresome in the beginning, once I got used to the interface it was just a matter of putting the time – and the result was worth it.
Without further delay, a selection of the videos follows (as taken from the terrainnova YouTube channel):
Santiago Siri of popego.com
Yves Baudechon from radionomy.com
Siddharth Goel of mooga
Gary Vaynerchuk of winelibrary.tv
Gilles Barbier of tellmewhere.com
Conor O’Neill of loudervoice.com
Stefan Lechere of netvibes.com
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