Live content matters

Put together on November 2, 2009 5:30 pm by Dimitris
What do you think?

A few months back I was talking to a guy who works at the Greek subscription channel Nova and he was telling me that the content most sought after by TV channels is none other than the coverage of live events. In Greece this means mostly football and basketball games and perhaps to a lesser extent other sports and music concerts.

Sports from childhood. Football (soccer) shown...
Image via Wikipedia

And there’s good reason for that. As broadband use and torrents’ downloading increases any type of content other than live offered by the provider can be found online. Films can be downloaded, news and information can be found in many more sources online, even TV series produced explicitly for (and by) specific Greek TV channels can easily be found online if one knows where to look – as fast as a day after they air. And that knowledge becomes less and less obscure – in fact most of it is quite well-known.

It doesn’t matter whether it’s legal or not – which in most of the cases it isn’t. People’s morality (and even their desire for high-quality) will most often be put aside in the face of a free, effortless choice without side-effects.

So the providers are left with only the content that cannot be found elsewhere: live events. And now as internet TV becomes the next battle zone for those providers a prime prize is them.

tags: analysis

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