Two teams of students from the College of Agricultural, Consumer, and Environmental Sciences at New Mexico State University recently achieved national success after competing in sponsored competitions by the National Agri-Marketing Association.
The students were among the finalists who entered the NAMA student marketing competition and the NAMA student sales competition earlier this month after winning the prelims and semi-finals. All of the students – 19 in total – are active members of the NMSU section of NAMA, housed at the Department of Agricultural Economics and Farm Business.
The marketing team took second place in the marketing competition, which ran virtually April 19-22, beating teams from Iowa State University, University of Missouri, University of Tennessee and from Kansas State University in the final round of the competition. The University of Guelph took first place. This year’s competition featured 24 teams from the United States and Canada.
The students of the marketing team developed a marketing plan around an agricultural product of their choice, using research and skills in marketing, sales, public relations and agribusiness advertising. They submitted a written summary and made a professional sales presentation to a panel of NAMA judges during the competition. Their campaign focused on a long-life dairy product, Curious Floats, developed in partnership with Curious Heifer LLC and Freanna LLC of Clovis, New Mexico.
Students on the marketing team included: Tylei Bowen, Jackson Compton, Joyce Anne Cooper, Noah Cully, Savannah Dimas, McKenzie Frizzell, Kristie Gallacher, Isaac Galvez-Suazo, Matthew Martinez, Paden McDermid, Annalisa Miller, Lexi Montgomery, Ethan Ortiz -Ulibarri, Morgan Owen, Charles Peraza, Kylie Pruett, Jason Quintana, Wyatt Sandoval and Ashton Treadwell.
“It’s very exciting to see undergraduates realizing that they can compete and win against other granting universities. They did a great job and represented the NMSU, New Mexico and the dairy industry in a very professional manner and demonstrated their knowledge of business and marketing, ”said Chaddy Robinson, Assistant Professor at ACES, Advisor. NAMA and coach of the marketing team.
To view the presentation of the marketing team, click here.
Dimas and McDermid, two juniors specializing in farm economics and farm business, also entered the NAMA sales competition, which was held virtually April 14-15. McDermid was a finalist in the competition, placing in the top eight of all contestants. A sales call skills challenge for individual applicants, the competition aims to advance the practice and professionalism of the sales and sales profession. The two students took part in a round robin scenario where they sold soybean seeds to a farmer, and then a final round challenge where they sold a fuel plan to the owners of a diverse farm and farm management. countryside.
“Our students have demonstrated their incredible tenacity in selling, especially their ability to quickly build relationships and serve the customer in a variety of contexts. This was the first year that NMSU has entered the Sales Contest, and I’m delighted the students have been so successful, ”said Nellie Hill, Assistant Professor at ACES and Coach of the NAMA Sales Team.
For more information on the NMSU chapter of NAMA, contact Robinson at firstname.lastname@example.org or click here.
Author: Carlos Andres López – NMSU
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