The foreign market favors Vietnamese agricultural products | Business

Workers package Duy Anh Company’s watermelon and dragon fruit vermicelli products for export to the US and European markets. (Photo: SGGP)
The story of Duy Anh Company is a case in point. Mr. Le Duy Toan, CEO of Duy Anh Company, said that from the very early years of studying abroad in the United States, he had seen a lot of Vietnamese specialty products. There were even some traditional products that can only be produced in Vietnam, like rice paper, pho noodles, and vermicelli. However, in the American supermarket system, they came from other countries, namely Thailand and China. For this reason, he had cherished the dream of introducing Vietnamese products under Vietnamese brands into American supermarket systems. However, if the company starts producing products without knowing the standard requirements, quality and consumer tastes, the partners will never accept its products. Therefore, he chose the product outsourcing solution for Japanese companies. This is the basis for him to quickly approach and perfect the quality and packaging standards of products. At the same time, it could grasp the tastes of consumers in each market as the basis for developing Vietnamese branded products.

Currently, the factory of Duy Anh Company has a capacity of about 800 tons of goods per day, and its products are relatively diverse, including watermelon vermicelli, dragon fruit vermicelli, white rice paper, paper of brown rice, pho and noodles of all kinds. . According to Mr. Le Duy Toan, all product lines produced by the company use national agricultural raw materials. The products are mainly exported to Japan, the United States and Europe. The US market is the primary market with approximately 20 containers of cargo per month. Importantly, from the beginning of the year until now, the company has expanded to many new markets in the Middle East and Northern Europe.

Recently, many large-scale Vietnamese companies have emerged and released Vietnamese brands to many markets across the world. Nafood Joint Stock Company’s passion fruit drink is a case in point. Passion fruit is a fairly common plant in the highlands of central Vietnam, especially in Gia Lai. Because it depends on the export of raw materials, the price of this agricultural product is extremely volatile, hovering around 2,000 VND per kilogram. Sometimes the price even drops to 500 VND per kg. Therefore, farmers are not interested in cultivating this fruit. Mr. Nguyen Manh Hung, CEO of the company, said the situation changed after the company turned this type of fruit into a specialty drink popular in the US and European markets. Currently, Nafood Company has cooperated with farmers to establish specialized cultivation areas for passion fruit plants and at the same time invested in a processing plant here.

On a larger scale, the Vietnam Dairy Products Joint Stock Company (Vinamilk) has marketed Vietnamese milk and dairy products to more than 50 markets around the world, including the export contract for a trio of dairy products made from soybeans, nuts and kidney beans, valued at $ 1.2 million. to the South Korean market. These are all “made in Vietnam” products that come from domestic agricultural sources. According to the Vinamilk representative, South Korea is considered the “capital” of the food industry, especially nutritional drinks. Foreign firms are often unable to enter this market because it is difficult for them to compete with local firms. Vinamilk’s success in exporting this expedition indirectly confirmed the advantages and high value of domestic agricultural products, helping to open a confident and firm leadership for Vietnamese agricultural products in the near future.

Creation of international brands for Vietnamese products

Vietnam is an agricultural country, so agricultural products are abundant and diverse. The situation of the export of raw materials has long reduced the value of Vietnamese agricultural products. In particular, international consumers misidentified Vietnamese products. The strategy of building and developing Vietnamese brands in foreign markets, launched by the Ministry of Industry and Commerce in 2017, has created a positive effect. Vietnamese products with Vietnamese brands gradually gained a place for Vietnamese products in the world market. As a result, the place of Vietnamese products is more and more asserted and firmly anchored in the supply chain.

The foreign market favors Vietnamese agricultural products ảnh 2 Duy Anh Company’s noodles and rice paper products are sold in a supermarket in Japan. (Photo: SGGP)

However, Mr. Nguyen Manh Hung said that in order to create a more sustainable direction for Vietnamese agricultural products, in addition to the policy of supporting investment capital, the government must again plan the areas of raw material production. Accordingly, the planned raw material production areas must meet criteria, such as suitable soil, the strengths of each province and large-scale cultivation, to stabilize the raw materials for the production of enterprises.

As for market management, it is essential to strengthen control over the origin of goods and to strictly manage the situation of poor quality and counterfeit products labeled with Vietnamese brands, to fight against foreign companies that violate property rights intellectual property of Vietnamese brands, and agricultural products protected by geographical indications. At the same time, the authorities should promote propaganda so that businesses understand correctly and sufficiently the registration of intellectual property rights, trademarks and trademarks. This is the basis for effectively preventing the situation from competing to buy and sell Vietnamese products in domestic and foreign markets, in which genuine Vietnamese businesses suffer most of the damage.

“In addition, despite the same product, consumer tastes in each market will be different. Therefore, companies should actively grasp this factor in order to have the proper preparation and processing of their products. More importantly, it is necessary to invest in research to create new products. Vietnamese agricultural products are very diverse and abundant. Developing new products also means increasing market development opportunities for Vietnamese companies, ”said Mr. Le Duy Toan.

The analysis of the export turnover structure of the General Statistical Office shows that in the first six months of this year, the export turnover of goods was estimated at $ 157.63 billion, up 28.4% year-over-year. The agriculture and forestry products group alone reached $ 11.58 billion, up 15.8 percent, and the aquatic products group, $ 4.05 billion, up 12.4 percent. . The United States remains Vietnam’s largest export market, followed by China, Europe, ASEAN, South Korea and Japan.

By Ai Van – Translated by Thuy Doan

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