Vakrangee Ltd said it has partnered with BigHaat Agro Private Ltd to provide end-to-end agricultural services, digital advice as agricultural input products including seeds and fertilizers.
BigHaat is a digital farming platform that delivers valuable inputs to farmers using science, data, and technology, such as end-to-end crop advice and trade links for various commodities.
Vakrangee Kendras will also offer various types of seeds, pesticides, fertilizers, nutrients and agricultural tools as part of the deal.
“With 70% of Nextgen Vakrangee Kendra outlets in Tier 5 and 6 cities, Vakrangee will offer Agri services to the farming community in unserved and underserved areas of the country,” the technology solutions company said, which also runs one of the largest Indian companies. networks of terminals and electronic service centers.
The company’s kiosks and centers currently offer a variety of products and services related to banking, insurance, ATMs, financial services, assisted e-commerce, e-governance and logistics.
It currently has approximately 11,900 outlets in 27 states and territories, 520 districts and 4,620 zip codes. More than 70% of these outlets are located in cities of level 5 and 6.
“Vakrangee aims to increase efficiency in the areas of distribution, marketing and agriculture value chain operations through data-driven business intelligence.
“Our data strategy with our partner BigHaat would enable various actors in the agricultural value chain to come together and build an end-to-end ecosystem for the farming community and drive sustainable agriculture,” he said, adding that Vakrangee Kendras will also offer end-to-end service delivery for these items.
The partnership covers both urban and remote rural areas.
“With this partnership, we have strategically added a full suite of Agri care solutions to our Nextgen Kendras, making it a one stop shop for all of our customers’ Agri requirements,” Vakrangee said, adding that franchisees in remote areas can hope for increased income by offering these services.
“We will continue to add more products and services and build relationships with leading business partners… We aspire to be the most trusted physical and online convenience store across India, positively progressing towards the Vakrangee Kendra’s new brand philosophy of ‘AB Poori Duniya Pados Mein’, ”he added.