Jammu and Kashmir Lieutenant Governor Manoj Sinha on Tuesday called on stakeholders to step up efforts in branding and marketing local agricultural products in addition to the seamless extension of lab technology to the field to make long-term changes in the industry.
Speaking at the inaugural ceremony of a five-day Kisan Mela here, the lieutenant governor suggested focusing on a strategic and professional approach to branding and marketing local products to increase revenue for the farming community. The Lieutenant Governor observed that JK’s farmers have enormous potential to become agricultural entrepreneurs.
The theme of this event, Self-sufficient Agriculture, Self-sufficient India, is not just a slogan, it is a vision given by the Prime Minister to take a leap towards the transfer of new knowledge and make the farmers of the country Aatmanirbhar, a- he declared. . The Lieutenant Governor noted that the event will provide an exclusive platform for farmers to exchange ideas and gain new knowledge in agriculture.
Emphasizing on increasing the productivity and sustainability of agriculture, he said reform measures are being taken for the growth of the agriculture and horticulture sectors. The lieutenant governor called for bringing the event to the panchayat and bloc level.
He focused on promoting village markets with the help of Krishi Vigyan Kendras and agricultural universities. He also insisted on promoting the successes of progressive and award-winning farmers across all platforms.
With particular emphasis on realizing the true growth potential of the local agricultural sector, the lieutenant governor called for better branding and the availability of a larger market for local produce to benefit farmers. The lieutenant governor further suggested that expert teams be formed by agricultural universities and Krishi Vigyan Kendra so that the desired emphasis can be placed on the marketing component.
The focus should be on branding, packaging, distribution and self-promotion, he added.
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