MEXICO – There’s no denying that using social media and the internet to market products has enormous benefits for businesses of all sizes and in all sectors, including those in agriculture of course. These benefits include, but are not limited to, productive brand awareness building, audience targeting and engagement, and cost benefits (usually free or low cost to the user). Understanding how to make the most of what social media marketing (or SMM) has to offer a business can make all the difference in launching an SMM campaign that yields positive results.
Find out how simple and rewarding SMM can be for your farming business at an upcoming workshop, “It Just Makes Clicks: Social Media Marketing and Farming Products,” hosted by Cornell Cooperative Extension of Oswego County (CEC Oswego). Join guest speaker Amanda Bickford, CCE Local Food Marketing Specialist, as she explains how to use specific social media platforms more effectively for an effective SSM campaign. Platforms covered will include Facebook and Instagram, with the Google Business Profile also covered. Website building will also be covered, with links to free online resources for further learning.